The latest product is a chemical goop for women (and men) unhappy with the color of their limbs. Simply slather it all over your arms and legs. Wait a week. Then peel back your skin to reveal the milky white you are hiding beneath all that pigment.
In an instruction video posted on the website you can see the result of one young woman right forearm and how she is peeling of the old skin. It will remind you of your last sunburn sensation whilst on holiday.
Many in Asia are as obsessed with lightening their skin as westerners are about tanning it.
The product lines go far beyond lotions and pills. There are skin-whitening injections. Armpit-whitening deodorants sold at 7-Eleven outlets.
This isn’t a fringe market. One research firm predicts that the “global skin lightener” industry — powered by transnational conglomerates such as Unilever and Procter & Gamble — will be worth $23 billion by 2020.