Building on the success of the Phuket International Boat Show (PIMEX), the inaugural PHUKET RENDEZVOUS was held at the award-winning Royal Phuket Marina from 4-7 January 2018 and welcomed a vast array of exhibitors, sponsors, visitors and seminar speakers to the island.
As well as showcasing over 50 premium yachts in the marina and over another dozen brands in the exhibition hall, the PHUKET RENDEZVOUS featured the world’s leading exotic car companies, watchmakers, iconic fashion brands, luxury properties, gourmet cuisine and bespoke travel organizers as well as specialists in the art and investment sectors.
For four days, Royal Phuket Marina was transformed into a bustling hub for all things luxury, whilst highlighting Phuket as one of Asia’s premier cruising destinations and guaranteeing maritime heaven for leisure boating enthusiasts as well as the 6000 guests, who were introduced to an innovative approach to integrating exhibits, products, and services.
As Gulu Lalvani, CEO, Royal Phuket Marina explains; “the PHUKET RENDEZVOUS and Royal Phuket Marina have the same goals; to promote Phuket and the marine industry whilst presenting a luxury leisure lifestyle, which can be appreciated by everyone”.
The visitor experience was enhanced by stimulation of all the senses whilst taking full advantage of the comprehensive selection of tasting events, workshops and activities programme. The event provided a platform for regional and international brands, exporters, distributors, and retailers to introduce and familiarise their luxury products to the world’s fastest-growing market for high-end luxury lifestyle products. The exhibition hall, covering over 2,000sq.m. attracted more than 100 luxury brands and visitors from 50 countries across the Asia Pacific, Europe, and the Americas. As General Manager, Nicolas Monges explains, “Our Mission is to offer the most effective platform for every brand displayed, to capture and interact with the largest and most relevant targeted audience.”
This approach certainly paid off, with the exhibitor list boasting top brands such as Simpson Marine, San Lorenzo, Monte Carlo, Beneteau, Lagoon, Viking Yachts, Princess Yachts, Lee Marine, Jim Thompson, Andara, The Slate and Coldwell Banker.
The co-located Seminar featured a number of high-profile speakers covering varied topics such as the Government’s position on Superyacht charters, On-water Safety, Private Equity Investment, the Marina Industry in Asia and Mixology.
In recent years, Asia has emerged as the single largest and fastest growing market for high-end luxury lifestyle products in the world. And with Thailand currently investing US$ 900 million in new luxury developments on Phuket, participants at PHUKET RENDEZVOUS 2018 are ideally positioned to benefit from the rapid expansion of high-income earners.
Apart from the fantastic maritime displays and luxury lifestyle exhibits, visitors were treated to a series of well-curated workshops and activities which will appeal to all the senses – from photography and art workshops to food and beverage demonstrations, plus a wide range of interactive pursuits, with a kid’s zone plus educational and fun activities.
The organisers celebrated the 10th anniversary of their iconic YACHT STYLE publication with the launch of the Christofle Yacht Style Awards, an annual event recognizing the best of the maritime industry in Asia, and there was also a special edition of L’OFFICIEL PHUKET, a new magazine presenting all that the island has to offer, including high-end spas, boutique resorts, and the best cuisine experiences.
Superyachts were moored at the nearby Koh Rang Noi and parties interested in buying or chartering were taken out to the luxury island by private tender to discuss their requirements with the superyacht representatives. For convenience, boat owners could moor their own crafts at Koh Rang Noi and catch a regular tender straight into Royal Phuket Marina, where a plethora of food and beverage options awaited visitors, together with a luxurious VIP lounge, sponsored, designed, decorated and furnished by Jim Thompson.
Other highlights included classic car parades, sea trials, test drives, art exhibitions, fashion shows, bartender and barista competitions, live bands and parties galore; something for everyone to enjoy!
The organisers, ASIA RENDEZVOUS PTE LTD., working with global partners, sister events SINGAPORE RENDEZVOUS and the new PENANG RENDEZVOUS, plus their own 20 publications throughout South East Asia, are perfectly placed to promote PHUKET RENDEZVOUS to ensure exhibitors and visitors enjoy the best selection of marine and luxury lifestyle brands, in a unique and atmospheric venue with a myriad of side events and activities that guarantee an unforgettable experience.
Learn more on phuketboatshow.com